Idea prioritization
Prioritization is the discipline of ranking product ideas so the team always knows what to build next. A repeatable, systematic method takes the guesswork out of the decision and continually surfaces the highest-impact work.
Start with a built-in prioritization template
Choose from two ready-to-use templates, designed around product management best practices:
Value vs. effort
R.I.C.E. (reach, impact, confidence, and effort)
Add customer-validated ideas
Product teams are never short on ideas. Connecting each one back to real customer feedback is the harder part. Strategic Roadmaps lets you link collected feedback directly to ideas, so product decisions stay credible and customer-driven.
Assign values to your ideas
Built-in prioritization factors give product teams a simple way to visualize and measure an idea's potential impact. Use the "effort" factor, for example, to score how much work an idea will take — a 1 for a quick win, a 5 for a heavy lift.
Rank ideas by prioritization score
The values you assign shape each idea's prioritization score. An idea marked as high effort scores lower because of its cost to team resources.
Once every idea is rated, Strategic Roadmaps ranks them from highest to lowest score — surfacing what the team should focus on next.
Create a custom prioritization model
Use custom factors to build a weighted prioritization framework that fits your product team.
Create weighted factors to measure ideas against:
High-level company goals
Objectives and key results
Competitive advantage
Promote ideas to your roadmap
Promote your high-impact ideas to a roadmap and commit to shipping them. Strategic Roadmaps' roadmapping features let you switch between timeline and swimlane visualizations and build multiple roadmap views from a single data set.
