Seek insights leading to product innovation and improved customer satisfaction by sourcing consumer data with a customer feedback portal.
Feedback and idea management
Centralize customer feedback, create a customer-validated idea backlog, systematically surface high-impact ideas, and promote ideas to your roadmap
Feedback and idea management is the discipline of collecting customer input, turning it into a validated backlog of ideas, and promoting the highest-impact ones onto your product roadmap. Done well, it replaces the loudest-voice-in-the-room school of prioritization with evidence from the people who actually use the product.
The workflow is straightforward: Capture feedback, prioritize ideas, promote to the roadmap.
How do you capture customer feedback in one place?
Centralize it in a feedback inbox. Strategic Roadmaps gives product managers a single organized space to capture, manage, and review customer insights instead of chasing signals across a dozen tools.
A Chrome extension lets customer-facing teams — sales, success, and support — submit feedback on behalf of users from wherever those conversations happen:
Email
Salesforce (and other CRMs)
Support chats
Any browser-based tool
That closes the gap between the people hearing customers every day and the product team deciding what to build.
How do you decide which ideas to build next?
Prioritize by tying every idea back to real user feedback, then score it against a consistent framework. Link collected feedback directly to product ideas so your backlog reflects what customers said, not what a stakeholder remembers them saying.
Then surface high-impact ideas using built-in prioritization templates grounded in product management best practices:
Value vs. effort
R.I.C.E. (reach, impact, confidence, and effort)
You can also build a custom prioritization model in Strategic Roadmaps if your team scores work a different way.
How do ideas become roadmap commitments?
Promote them. When an idea earns its spot, one click moves it from the idea backlog onto your roadmap, making it a visible commitment to the rest of the business.
The feedback and idea management suite was designed to plug into your existing roadmaps, giving Strategic Roadmaps an end-to-end path from raw customer signal to communicated product strategy.
What about integrations?
The Strategic Roadmaps API, powered by GraphQL, helps you build integrations with the tools your team already uses for roadmap planning and execution. The API covers both roadmaps and the feedback and idea management suite, so the data you collect and the plans you ship stay connected to the rest of your stack.
Get started for free.
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