Connect ServiceNow to Power BI: REST API vs Power BI Connector

ServiceNow is a cloud-based business application used by organizations across various industries to manage their digital workflows and boost the productivity of their team. This platform is used by IT teams, Human resources, sales, and customer service to handle their day-to-day operations. Since ServiceNow is plugged into many core operations across an enterprise, it generates a lot of valuable data that can be useful to generate reports and for enterprise decision-making.

One way to use ServiceNow data more effectively is by connecting it to the analytics and reporting tools you already use. With a Business intelligence solution like Power BI, for instance, you can carry out advanced data transformation and visualize your ServiceNow data more effectively.

In this article, we will discuss how to connect ServiceNow to Power BI and compare two common methods of integrating both platforms. First, we’ll explain how to use the REST API to export your ServiceNow data to Power BI. Then we’ll discuss an alternative way to connect these two platforms and seamlessly export your data without complex coding. Finally, we’ll compare these two options so you can decide which of them will work best for you based on your specific situation.

Using REST API to Export Data from ServiceNow

One of the most common methods you can use to export data from ServiceNow to Power BI is the ServiceNow API. This method involves using the Representational State Transfer protocol (otherwise known as REST API). This is a set of protocols that makes it possible to access the interrelated objects and collections in an application’s data.

It is important to note that the ServiceNow API is not exactly a tool for exporting data. However, the API allows you to build custom solutions for ServiceNow using any coding language. Anyone with advanced coding knowledge can connect ServiceNow to Power BI using this protocol. Of course, this would mean that you need to have advanced coding experience or hire a professional to connect ServiceNow to Power BI using REST API. The process of exporting data is in two steps, the first involves building the REST call after which you can now connect both platforms.

Fortunately, ServiceNow already has a REST API tool for this purpose. This means you won’t have to invent a new way to build a ServiceNow REST call. All you have to do is create a ServiceNow user account and assign the “rest_api_explorer” role. Next, select the ServiceNow table you intend to export and click the “Sent” button. It is also possible to narrow down the data to be exported by setting specific values or applying filters.

Once all of these steps have been completed and the call is ready, you can now proceed to connect Power BI Desktop to ServiceNow. This step will require you to create a new data source in Power BI and configure the Endpoint.

With this method, you get to export data from ServiceNow to Power BI free of charge with no additional plugins or applications. Also, if you’re skilled at using the REST API functionality, you get real control over your data. However, since the method requires some advanced knowledge, you might have to pay someone to develop the solution you need.

Using Power BI Connector for ServiceNow Application

Another method you can use to export ServiceNow data to Power BI is to use a third-party connector built for that purpose such as Alpha Serve’s Power BI Connector for ServiceNow. This is a standalone plugin that makes it possible for anyone to link Power BI to ServiceNow without complex coding.

This alternative saves you a lot of time and is a lot easier to use compared to the REST API method. The plugin has an advanced data filtering option that allows you to select the specific data set you want to include in your data export.

The Power BI Connector for ServiceNow is a ready-made solution, which means it works right out of the box. At the point of purchase, you can pay for the connector right away or sign up for a free 30 days trial to get a feel of how it works.

Anyone can export data with the Power BI connector for ServiceNow, as long as you have been assigned the PBI ADMIN or PBI EDITOR role by the ServiceNow System Admin. To get started, you need to create a data source and assign a name to your connector. Next, the connector allows you to determine who has access to the data you intend to export. You also get to set filters to determine the data sets and fields to export or organize the data based on parameters such as date, issue type, projects, status, etc.

Once you have selected the fields you wish to export from ServiceNow, click “Create” to generate a data source link. Copy this link and paste it into the "OData feed" field on your ServiceNow desktop application. In the new window that opens, enter your ServiceNow credentials and click “Connect” to start the data export.

REST API vs Power BI ServiceNow Connector: Which Method to Choose

To connect ServiceNow to Power BI, you can either use ServiceNow API to create your own custom solution or simply get a ready-made connector tool such as Alpha Serve’s Power BI ServiceNow connector. Both options are viable and there’s no single way to go about it. Your choice depends on what you intend to do and which method works best for you.

Using the ServiceNow API to develop a custom solution to connect ServiceNow to Power BI works great as a long-term solution. It is free and gives you full control over your data. However, how great this option works for you depends on whether you have the skills and additional knowledge required to execute it.

Integration through the REST API method also takes some time and there’s a limit of 50K records you can transfer within the 2 minutes retrieval time limit. However, you may be able to export more records if you modify the transaction quota rule. Using a ready-made connector is a quick and easy way to export data to Power BI. With this method, you can start exporting data within minutes of installing the app. This makes it the perfect solution if you want to get started with the Servicenow Power BI integration right away.

Additionally, this option is easy-to-use for everyone. This makes it an ideal alternative for you if you have no coding experience and can’t afford to hire a professional. The app interface is intuitive and you also get access to various filtering options whether you want to narrow down your data or export multiple tables at a time. There’s no limit to the amount of data you can export at once with this option. While Incremental refresh feature supported by Power BI Connector for ServiceNow ensures that only relevant data is updated, which can lead to faster load times and improved performance. Here you can learn how to configure Incremental refresh.

Using Alpha Serve’s Power BI Connector for ServiceNow isn’t free. However, you can sign up for a free trial to get started.

Final Words

Exporting your ServiceNow data to Power BI allows you to leverage Microsoft Power BI’s advanced data transformation and visualization capabilities. This way, you can carry out advanced ServiceNow Data analytics and generate insightful ServiceNow reports more effectively. You can use either of the two methods highlighted in this post to integrate these two platforms and do more with your data. You just need to weigh the pros and cons of each option and determine which one would work best for you.

Power BI Connector for ServiceNow

Dive into your ServiceNow data analysis with Power BI

Connect ServiceNow to Microsoft Power BI for advanced insights and streamlined integration, enabling comprehensive data analysis and improved decision-making.

Start a Free Trial

Related articles

It’s not just for IT. Learn how Jira benefits teams across your entire organization, thanks to its customization, flexibility, scalability, and more.

Explore More Content

A powerful team resource management tool designed to optimize capacity planning and project management in Jira

Capture human time and AI activity together in Jira so you can measure what your AI tools are truly contributing and costing.

Integrate Jira with Google BigQuery to seamlessly export and sync data for advanced analytics and customized reporting

Powered by Structure’s custom hierarchies, visualize your roadmap, project plans, timeline & dependencies within Jira Gantt charts

Portfolio Manager integrates seamlessly with Jira to give you predictive scheduling, real-time scenario modeling, and advanced resource management – ensuring you stay on track, no matter what challenges arise.

Project financial management for Jira & Timesheets. Monitor project costs, expenses, revenue, billing & budgets. Track Capex/Opex

Combining Tempo Timesheets and Structure PPM provides a unified view of time tracking and project progress, enabling more accurate reporting and effective portfolio management. Simplify workflows, enhance collaboration, and ensure projects stay on time and within budget.

Seamlessly manage project timelines and resources while accurately tracking time spent on tasks. This integration enhances visibility, improves planning accuracy, and supports data-driven decision-making for better overall project outcomes.

#1 Jira Resource Management App: Optimize team allocation, skillset utilization, capacity planning & project management

Seamlessly connect ServiceNow with Power BI, transforming complex enterprise data into actionable insights and driving smarter, data-informed decisions across the organization

Tempo Loop is the next evolution of PPM software. It continuously tracks work tied to the strategy it funded, so you don’t wait to find out about strategic drift in your next review. Know what every person and agent is working on and what it costs in real time.

#1 Jira Time Tracking & AI Apps: Log Tempo Timesheets for Planning, Project Management & Billing. Plugin Office365, Google & Slack

Gain a more complete project management solution, simplifying project reporting, improving collaboration, and ensuring projects stay on time and within budget.

Adapt to changing business needs, rapidly adjust plans, and reallocate investment.

Modern modular PPM solutions that scale with your business. Align your teams with the integrated platform that bridges the gap between strategy and execution.

Jira Project Portfolio Management (PPM): Visualize data and manage projects within spreadsheet-like tables — in less than a minute

For planning leaders looking to add a big-picture roadmap view to their structured Jira data, this integration is essential. Improve visibility to leadership, reduce reporting admin, and keep your team aligned.

See how work is progressing and where blockers are with the most flexible reporting app in Jira.

Visualize all your Jira data & manage portfolios of projects in real-time.

Connect AI spend to the work it delivers. Attribute AI coding-tool costs to Jira epics and prove AI ROI, inside Jira with Tempo Workforce Intelligence.

Monitor projects and portfolios to get simple, clear, and real-time views of your costs, budgets, and profits that can be shared throughout your entire organization.

Build and scale a custom ITSM solution at your own pace with Tempo's modular suite of integrated tools. Enhance Jira's capabilities and take control of your entire IT portfolio.

Colleagues interacting around a desk

Effortlessly bridge Jira with your preferred BI tool, unlocking unparalleled insights and enhancing decision-making

Tempo’s intuitive automation and Jira-native design make it the most trusted time tracking tool for enterprise organization.

Extend your Jira with prebuilt and highly configurable reports for straightforward time tracking.